Corporate style

On September 24, 2020, ARARATBANK reintroduced itself to its customers with a new corporate style.

ARARATBANK brand and corporate style

For each one of us, Ararat is the symbol of realization of our ideas and dreams, achievement of the impossible. The new logo of ARARATBANK, designed in minimalist style, symbolizes Mount Ararat, depicted in the form of two ascending columnar symbols. Blue and yellow have been selected as new brand colors: black which conveys balance and rigor and yellow which signifies light, ease, movement and dynamics.

Visual changes of the brand

The main symbol underlying the new brand concept of the Bank is height and what it stands for, presented in both the visual communications and the slogan.

The new logo of the Bank, designed in minimalist style, symbolizes Mount Ararat, depicted in the form of two ascending symbols.

New brand ideology

The slogan of the Bank is: "In real life, we all have our own Ararat to reach. Rising together.”

The slogan "Rising together" is a philosophy, a lifestyle and a mindset. This ideology must be brought to life on a daily basis and pursued by everyone, from staff members to management, customers, partners, and the state.